Modern enterprise management

Author: Dai Gengxian
Publisher:
Publish Date: 2005-11-01
Features: This book starts from the practical needs of modern enterprise management and comprehensively and systematically elaborates on the principles, concepts, functions, methods, and applications of modern enterprise management, catering to the teaching needs of vocational and technical colleges. It organically integrates the principles of management and the content of enterprise management, reflecting the revolutionary impact of the rapid development of the Internet and modern information technology on the theory, methods, and practice of enterprise management in the textbook. This makes the book's content novel, theoretical rigor, methods practical, and difficulty appropriate, fully reflecting the latest developments in the field of contemporary enterprise management. To meet teaching needs, each chapter is equipped with targeted thinking and practice questions and some new typical cases, demonstrating strong operationality. This book is intended for use by teachers and students in management, economics, and information management majors in vocational and technical colleges. It is also suitable as a textbook for various enterprise management training programs and can be used as a reference for professionals engaged in enterprise management.