STRATEGIC management

Author: None
Publisher: None
Publication Date: 2005-10-01
Features: Strategic Management: Competitiveness and Globalization explains how firms achieve strategic competitiveness, emphasizing the integration of resources and capabilities to obtain a sustained competitive advantage. The text uniquely focuses on the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The authors capture the global business environment through their thoughtful presentation of global issues and examples. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others. This text is in four-color and also available in an AIE, concepts split or cases split. --This text refers to an out-of-print or unavailable edition of this title.