Management Communication Tutorial

Author: Kang Qing
Publisher:
Publish Date: 2005-09-01
Features: With the rapid development of the information age, communication plays an increasingly important role in corporate management activities. Why is effective communication emphasized? What are the main barriers in communication? What are the characteristics of management communication? What communication skills should managers master? Based on practical experience, this book provides a systematic and detailed explanation of the above issues. The book is divided into four parts: Overview of Management Communication, Interpersonal Communication, Organizational Communication, and Trends in Management Communication, including 15 chapters. Each chapter begins with an introductory case study to guide the reader and introduce relevant concepts, progressing from simple to complex and building upon each other. At the end of each chapter, various skill training exercises, case analyses, and practice questions are provided. This book can not only serve as a textbook for MBA/EMBA and undergraduate students but also be used for internal company training and as a reference for corporate management personnel.