Management Tutorial: A Classic Series Textbook for Economics and Management Core Courses in Universities in the 21st Century

Author: Rui Mingjie
Publisher:
Publish Date: 2004-01-01
Features: This book systematically elaborates on the fundamental principles of management from a new perspective. The content mainly includes: the essence of management, the development of management theories, management subjects, leadership and command, decision-making, strategic planning, industry planning, organizational design, organizational coordination, organizational communication, internal control, incentive arrangements, performance evaluation, management innovation, and organizational culture construction. For the convenience of teaching and self-study, each chapter of the book includes summaries, discussion questions, exercises, and reference books. Target Audience: Faculty and students of economics and management majors in ordinary universities or self-learners.