China Private Enterprise Competitiveness Report No. 2: Brand and Competitiveness Index

Author: Liu Yingqiu
Publisher:
Publish Date: 2005-12-01
Features: Authoritative institutions · Brand books · New edition every year. Review annual cutting-edge information, predict the changing trends of the times. The series of books is a large-scale series of books launched by the Social Sciences Academic Press in recent years. They consist of a series of authoritative research reports on economic and social development, analyzing and forecasting the current status and development trends of various fields of economy and society in each year. In 2005, Social Sciences Academic Press launched nearly 30 types of books, mainly divided by color, including blue books, green books, yellow books, etc. The content covers multiple fields such as economy, society, culture, law, finance, rural development, international situation, as well as multiple industries such as tourism, real estate, and medical and health, and multiple regions such as Beijing, Shenzhen, Guangzhou, the northwest, the northeast, and the Yangtze River Delta. The authors of this series of books are mainly experts from the Chinese Academy of Social Sciences, all first-class experts from first-class research institutions in the country. Their views and opinions reflect the highest level of understanding and recognition of the reality and future of China and the world, with undeniable authority. The report launched by the Private Economy Research Center of the Chinese Academy of Social Sciences this year has new changes compared to last year. The theme of this year's report is "Private Enterprise Brands and Competitiveness in China." While continuing to release the comprehensive competitiveness index of private enterprises, it has for the first time released the brand competitiveness index of Chinese private enterprises. For the convenience of statistical analysis, the analysis objects of this report are domestic manufacturing private enterprises with annual sales income of more than 5 million RMB and a brand competitiveness index of more than 10. The questionnaire survey conducted by this research team on private enterprises in 17 provinces and cities such as Zhejiang, Jiangsu, Shanghai, Fujian, Guangdong, Yunnan, Hebei, and Jilin was also selected and determined according to this standard. This report is rich in content and information, and it proposes valuable references for promoting the cultivation, growth, and enhancement of the brand competitiveness of private enterprises.