Book design

Author: Mao Debao
Publisher:
Publish Date: 2005-09-01
Features: Design textbook construction is the core content of design course construction in domestic universities and has always received high attention from the education and design communities. To further promote the construction of university textbooks and to leverage the exemplary and radiating role of outstanding textbooks, improve the quality of design talent cultivation in domestic universities, and focus on reforms in professional settings, talent development goals, plans, teaching content and curriculum systems, teaching methods and techniques, this series of textbooks will be published in different fields with distinctive characteristics, applicable to the times and social needs, while also being highly operational, to meet the needs of readers at various levels. During the compilation process of this series, we have received strong support and assistance from the renowned Chinese designer Mr. Jin Daiqiang and experts and professors from famous design institutions in China. We express our sincere gratitude! We hope that after the publication of these universal design textbooks, they can "play their due role in the field of design education in China." – The Editorial Committee of the "General Design Textbooks for Chinese Universities Series."
The development of book design has seen continuous changes in its structure and form. With the advancement of culture and technology, diversified book forms represent the future of book design. Book design serves as a bridge, always being a solid foundation for outstanding books. Book designers integrate familiar text and images into novel forms and rational orders. From the binding size to the inner text layout, from the top margin to the bottom margin, and from visual, auditory, olfactory, gustatory, and tactile senses to all aspects, they incorporate design imagination and creativity. Using the unique "body" of a book—its cover, layout, typography, color, graphics, paper, and ink—to convey the core content of the text.
The book design content covered in this book still pertains to the traditional sense of mass-market books, which are paper-based products made from paper, ink, and printing. For students of graphic design in the art and design major, the purpose of studying and researching book design is to clarify the fundamental principles of book design, understand its history, its composition, and the trends of modern book design. They should master the general principles, characteristics, and creative methods of book design, conduct comprehensive training in book design by combining printing technology and layout design principles, and focus on the authenticity of the content while learning editing design techniques to enhance their practical design skills. This is our teaching requirement.