Communication Economics in China (Second Issue)

Author: Zang Tingquan
Publisher:
Publish Date: 2005-10-01
Features: This book aims to provide a platform for experts, scholars, government departments, and key media organizations in the field of Chinese media to engage in communication and dialogue. The main content includes commissioned articles, media research methods, research papers, case studies, and keynote speeches by experts, scholars, and industry leaders who participated in the "2nd China Media Management and Capital Market Forum (2005)." This book is suitable for media economics and management professionals, as well as students and faculty at universities.