Network marketing

Author: Jia Dixin Xieshieshie
Publisher:
Publish Date: 2005-10-01
Features: The book is characterized as follows:
◎ Focuses on the fundamental research of marketing from a traditional perspective, examining the rules of today's electronic marketing and information technology;
◎ Clear organization and well-defined themes, suitable for undergraduate students, graduate students, and other business professionals;
◎ Strong logic and well-structured content, making it easy to read and understand;
◎ Suitable as a supplementary textbook for marketing management and marketing strategy courses.
In today's rapidly developing and widely used internet as an information and communication medium, "network marketing" has become a hot topic. This book is composed of a series of timeless works that spark innovative ideas, rich in thought. Each chapter is meticulously structured, with well-supported arguments, reasonable reasoning, and humorous, lively writing that reflects the writing style of the internet era.
The book is divided into four parts and 23 chapters. Part I, "The Relationship Between the Internet Era and Marketing," discusses:
- The new economy and new rules;
- Marketing in an information-intensive environment;
- New marketing models under e-commerce conditions;
- Future consumer behavior and internet-based international marketing.
Part II, "The Significance of the Internet Era for Marketing," explores:
- Insights from the internet on consumer marketing;
- The future of virtual shopping;
- Data mining in marketing.
Part III, "Improving Marketing Productivity in the Internet Era," covers:
- The rise of internet marketers;
- Product development in the internet era;
- Exploring the computer-mediated theory of electronic markets;
- New information intermediaries;
- Pricing strategies;
- Saying goodbye to fixed pricing;
- The real impact of internet advertising;
- Online advertising;
- The role of sales forces;
- The influence of technology on customer service.
Part IV, "The Impact of the Internet on Marketing Ethics, Law, and Social Environment," discusses:
- Ethical norms on the internet;
- Privacy in the information age;
- The concept economy.
The book's readership is very broad, including faculty, students, and researchers in marketing management and e-commerce from business schools across the country, MBA and EMBA students, marketing professionals in enterprises, practitioners in network marketing and e-commerce, and can also serve as a business training textbook for sales personnel in various fields. It is also a must-read reference for self-learners interested in marketing and network marketing.