Consumer Goods Marketing Strategy

Author: Gu Songlin Philip
Publisher:
Publishing Date: 2002-01-01
Features: Who can change the situation? Maybe this series of books! It's not just a book series, but the accumulation of over a decade of exploration in Chinese marketing. In this series, we have access to a large number of cases from the Chinese market, especially with the author's years of marketing experience, he provides insightful comments on the strengths and weaknesses of each case from the perspective of a promotional planner. This should be quite beneficial for our operations in the Chinese market. All 158 promotional cases in this book are drawn from the Chinese market. Leveraging his extensive experience in the consumer goods field, the author offers unique analyses and comments on the strengths and weaknesses of each case. Readers can not only learn and master promotional strategies and tools suitable for the Chinese market but also apply these insights to marketing practices by learning from one case and extending the lessons to others.