System Marketing

Author: Liu Zukexi
Publisher:
Publish Date: 2005-09-01
Features: Corporate competition is not a competition between individuals but a competition between systems. In the process of transitioning from product competition to brand competition, systematically building a marketing management system is the key to surpassing competitors and growing stronger. The author fully embodies this point in this book. — Zhang Simin, Chairman of the Board of Directors of Hainan Group
Marketing is weak, how can the enterprise be strong. "System Marketing" starts from the market, is professional and practical, and directly addresses the key issues in the current marketing industry, making it highly valuable for reference. — Lu Baqiang, Chairman of Shenzhen Nopuxin Agrochemical Co., Ltd.
Professor Liu Zukexi is a strategist and practitioner in the field of marketing that I am familiar with. His book can help you find the dawn and light in the dark night of marketing, and find methods in the worries of the market. — Wang Lizong, Secretary-General of the Guangdong High-Tech Industry Association
The author, Professor Liu Zukexi, possesses rich practical experience and a solid theoretical foundation. Among the top ten gold medal management consultants in Shenzhen, he stands out for his systematic research on marketing management models. — Yang Sizhuo, Chairman of the Consulting Industry Branch of the Shenzhen Enterprise Federation
What is presented to you here is the 18 years of practice, insights, and summaries I have gained in frontline sales, marketing management, and marketing consulting; it is to show you how to build a marketing system that adapts to the enterprise and the market we are in. Because future corporate competition will no longer be point-to-point but system-to-system, the construction of the marketing system is crucial. Rome was not built in a day, and the marketing system also needs to be built scientifically, solidly, comprehensively, and long-term. System determines success, management divides profits and losses. The superiority or inferiority of an enterprise's management model determines its success or failure in the market. As the frontline market organization, the marketing department should have a clear market-driven management model. Therefore, in Chapter 2, I introduce the marketing strategy model, in Chapter 4, I focus on analyzing the basic management of the marketing system, and in Chapter 5, I elaborate on the construction and management of the marketing team.
Moreover, many enterprises currently lack a clear business model: marketers don’t know where to find customers; marketers don’t know how to persuade potential customers they find; and enterprises don’t know how to achieve customer satisfaction. To address this, I propose the 3D business model in this book. The task of Chapter 3 is to delve deeply into the 3D business model.
The selection and use of incentive models have become a key duty for marketing managers, and therefore, Chapter 6 provides a detailed introduction to the pitfalls, core content, and basic principles of marketing incentives.
In the final chapter—Chapter 7—I propose the idea that "system breakthrough lies in execution." Because marketing is "done," and "execution" is simply "doing." Therefore, to achieve breakthroughs in marketing system management and to realize the performance of marketing management, it ultimately relies on unwavering execution.