International Business Management: Theory and Practice of Internationalization

Author: Yin Liuying
Publisher:
Publish Date: 2004-08-01
Features: ; International business management research covers a very broad scope and involves many perspectives. The focus of this book is on discussing the internationalization of operations and management issues for export-oriented enterprises. First, it analyzes how enterprises make decisions on internationalization in the external environment of global economic integration; then, it introduces the theoretical foundations of business internationalization. Once the direction of an export-oriented enterprise's development is determined, the book explores how to select overseas target markets, how to choose appropriate ways to enter the selected overseas markets, and what entry modes should be chosen. To answer these questions, both theoretical frameworks and practical analytical tools and methods are required. Finally, to ensure the effective internationalization of export-oriented enterprises and achieve sustainable development, it is necessary to manage the overseas operations of these enterprises. Since the operations of export-oriented internationalization are distributed across different countries and regions, facing complex business environments and variables, there must be theories, approaches, strategies, and methods for managing these enterprises that differ from those used by domestic enterprises. The book also includes 12 cases each on internationalization and transnational corporate management.