Marketing Management Analysis Plan Execution and Control

Author: Kotler
Publisher:
Publish Date: 2000-08-03
Features: It is evident that the national economy often undergoes rapid, transformative shifts. Two forces drive it to experience dramatic changes. One force is globalization, with global trade and international competition exploding. Today, no country is isolated from the global economy. If it closes its market doors to foreign competitors, its people will have to pay a high price for low-quality goods. However, if it opens its markets, it will face fierce competition, and many local businesses will be threatened by foreign goods. A progressive society is one that is willing to open its doors to the best ideas in the world, willing to experiment with new methods to motivate managers and workers to do their jobs well, and willing to create healthy competitive arenas that allow people to improve their skills and achieve outstanding results. In the past, China has contributed many important discoveries to the world, for which the world is deeply grateful. Now, China is focusing on building a strong economy.