Image Era: Theoretical Interpretation of Visual Cultural Communication

Author: Meng Jian
Publisher:
Publish Date: 2005-10-01
Features: Clearly, or Unseen? This has become a significant topic in contemporary visual culture studies. Behind the diverse visible images lie various unseen cultures, ideas, and meanings, especially in today's image era, where the dissemination of visual culture has permeated all aspects of people's lives and has profoundly impacted the world. Comprehensive theoretical research on it has thus become an inevitable requirement. This book compiles the research highlights of the first International Symposium on Visual Culture Communication in China, focusing on the theme "Globalization: Visible and Unseen." It expands, extends, and refines related fields, with academic focal points such as the current state and development of visual culture theory, social changes through the lens of visual culture, the appearance and reality of visual culture communication, visual culture and consumer society, and globalization and localization in visual culture communication. From multiple perspectives—such as theoretical construction, audiovisual reading, broadening horizons, and case studies of images—it systematically and deeply explains visual culture communication, showcasing the latest developments in the field. The book offers considerable theoretical depth and practical significance, is richly illustrated, and has a strong sense of the times. It can serve as a reference text for college students majoring in visual arts, design, and news communication, as well as providing enlightenment and guidance for visual culture enthusiasts and researchers.