World 500 Leading Companies' Service Philosophy Complete Collection

Author: Miao Yu
Publisher:
Publish Date: 2005-10-01
Features: Standing on the shoulders of giants, we can look down upon all others. Beyond satisfying customers, businesses must also delight them. — Marketing Philip Kotler
I came here to think about what customers think and to be as anxious as they are. — IBM Chairman and CEO Lou Gerstner
Excellent customer service is what sets us apart from all other companies. We provide customers with what they need and even more, letting them know that the business values them. — Founder of Walmart, Sam Walton
Service may be intangible, but it is truly present in the customer's perception. For customers, the meaning of consumption goes beyond buying tangible products; it is more about the experience of intangible services. Only with good service can a business achieve dual success in both tangible and intangible products, expand market space, and firmly stand its ground in increasingly fierce market competition.
This book showcases the customer service strategies of world-class businesses. Open it, and you will find that their success lies primarily in capturing the hearts of customers through their unique service approaches, earning their favor, and, of course, growing their businesses.