Managerial Economics - A Modern Approach (Second Edition)

Author: (Singapore) Bo Liang Fang
Publisher:
Publish Date: 2005-01-01
Features: This book is the most suitable textbook for Chinese MBA and EMBA education. It uses a large number of examples, especially from Asian countries, to inspire thinking and demonstrate the practical application of economics. In my teaching at Tsinghua University, this book has been very well-received by students.
Bo Zhong'en – Professor of Freeman Chair in Economics, School of Economics and Management: For business managers and entrepreneurs, mastering economics is crucial for understanding market trends, analyzing competitors, and formulating corporate strategies. This book uses vivid cases, concise language, and clear analysis to demonstrate how economics can be used as a management tool for businesses, making it an exceptional book.
Wu Changqi – Vice Dean, Guanghua School of Management, Peking University: This book starts with real-world problems in economic life. Through concise economic analysis combined with modern representative cases, it proposes efficient solutions. This book is suitable for business students and business managers to learn and update management concepts. I have achieved excellent teaching results using this book at the University of Hong Kong and Fudan University.
Tao Zhigang – Professor of the University of Hong Kong Business School: The second edition of Managerial Economics: Modern Perspectives, written by Professor Fang Bo Liang, is a distinctive textbook for higher education. The book explores how to allocate scarce resources for effective cost management and provides the tools and concepts of managerial economics that managers apply in practice. Therefore, it is also a practical work for business practitioners. The author intentionally adopts a simple and easy-to-understand writing style. The book rarely uses technical terms, complex graphs, and advanced mathematics, which greatly enhances its readability and practicality. Some chapters include mathematical supplements. This part uses algebra and calculus to reinforce the main content of the chapters, thereby increasing its utility.
The major feature of this book is its abundant examples and cases, which are closely linked to theoretical discussions and provide in-depth reflections on the theory. The book emphasizes that the principles of managerial economics applicable to North America and South America are equally applicable to Africa, Asia, the Pacific region, and Europe. It selects examples and cases from around the world to reflect this consistency. The discussion questions at the end of the chapters also worldwide examples, these diverse, theory-linked practical examples add much luster to the book.