Management Communication Tutorial (Second Edition)

Author: Kang Qing
Publisher:
Publish Date: 2005-09-01
Features: With the rapid development of the information age, communication plays an increasingly important role in corporate management activities. Why is effective communication emphasized? What are the main obstacles in communication? What are the characteristics of management communication? What communication skills should managers master? Based on practical experience, this book provides a systematic and detailed explanation of the above issues. The book is divided into four parts: Overview of Management Communication, Interpersonal Communication, Organizational Communication, and Trends in Management Communication, including 15 chapters. Each chapter begins with an introductory case study to guide the reader, introducing relevant concepts in a step-by-step manner. At the end of each chapter, various skill training, case analyses, and exercises are provided. This book can not only serve as a textbook for MBA/EMBA and undergraduate students but also be used for internal company training and as a reference for corporate management personnel.