Sun Tzu's Art of War in Marketing

Author: Zhuo Huijuan
Publisher:
Publish Date: 2005-07-01
Features: To quickly become a sales expert, you must understand, learn from the past, study military strategies, and grasp tactics; apply to the present, master human weaknesses, and enhance marketing strengths. The new marketing concept of the E—using the present to complement the past—teaches you to absorb the success experiences of predecessors, simplify your learning process, and help you intelligently seize opportunities, quickly reaching the throne of sales king. In the 36 Stratagems, every six stratagems form a set. The first set is for winning battles; the second set is for facing enemies; the third set is for attacking battles; the fourth set is for mixed battles; the fifth set is for combined battles; and the sixth set is for losing battles. From the principles derived from each of the 36 stratagems, it can be found that they are not only widely seen in historical conflicts but also frequently appear in modern business warfare, and even in daily interpersonal communication, the wisdom of the 36 Stratagems is hidden. Marketing is closely related to people's lives. Should we learn from the wisdom of the ancients? As Feifer said, "History is about seeking answers from the dead according to the needs of the living." In historical understanding, the present and the past have always been intertwined. Is experience a lesson or a limitation? Is history enlightenment or prejudice? It depends on your ability to understand and reflect on the past to understand the present.