Packaging Colorology

Author: Lü Xinguang
Publisher:
Publish Date: 2005-10-20
Features: This book consists of 7 chapters, systematically elaborating on the phenomena and principles of packaging color formation and expression, design, and reproduction from perspectives such as the physical theory, physiological theory, psychological theory, descriptive theory, design theory, and reproduction theory of packaging color. It is a combination of intuitive understanding and rational analysis of packaging color. This book can be used as a teaching material for relevant majors in universities and colleges, such as Packaging Engineering, Printing Technology, Industrial Design, and Fine Arts & Decoration. It is also suitable for technicians working in packaging, decoration, fine arts, printing, advertising, and photography.