Media and Medium

Author: Chen Xiajie
Publisher:
Publish Date: 2005-10-20
Features: This book is divided into eleven chapters. Based on a brief introduction to the basic knowledge of communication and information science in Chapters 1 and 2, it systematically explains the characteristics, types, and application scopes of print media (books, magazines, newspapers), broadcast media, multimedia, electronic publications, and advertising media. It also introduces the commonly used media in communication, including paper and film, magnetic recording media (tapes, disks), and optical storage media (CDs), covering their materials, properties, and technical performance. This book is written as a foundational textbook for the newly added major—Electronic Publishing— and is also suitable as an elective textbook for students in print-related fields. Additionally, it can serve as a reference for information communication and publishing professionals.