Operations and Management of Printing Enterprises

Author: Gong Yingrong
Publisher:
Publish Date: 2005-10-20
Features: This book is divided into thirteen chapters. From the perspectives of the business strategy, marketing, objectives, planning, production, quality management, economic responsibility system, technological advancement, talent development, industry management, and professional ethics of printing enterprises, it comprehensively and systematically analyzes and discusses the urgent issues that printing enterprises need to address and improve under the guidance of the reform and opening-up policy, using advanced management theories and practices from the international community today. It serves as a guiding book for printing enterprises to deepen reforms, transform their business mechanisms, establish scientific modern management systems, and enhance their competitive capabilities. It is suitable for reading and reference by leaders and managers of printing enterprises, as well as printing educators.