Interpreting Shareholder Value (Second Edition)

Author: (English) Alan Warner
Publisher:
Publish Date: 2005-09-05
Features: Every enterprise has a wealth of information, but when you need it, can you obtain the right information? ExecutiveBriefings focuses on delivering actionable insights, helping managers ask the right questions, make the right decisions, and take the right actions. Whether your business faces any opportunities or challenges, ExecutiveBriefings provides you with insights to assess the situation and tools to implement change. There are six areas of interest:
Finance: Our finance topics aim to address the key themes you must control, ensuring your finance function maximizes value and minimizes risk—in today's increasingly competitive and volatile environment, survival is crucial. Topics include: The role of the finance director, the evolution of the finance function, corporate executive risk management, social and environmental accounting.
E-commerce: The Internet is revolutionizing international business, and you must know how to harness the power of the web across all aspects of your enterprise. Topics include: E-commerce and the law, the optimistic prospects of e-brand profitability, online marketing, creating value with e-commerce.
Strategy and Direction: Today's competitive business environment demands innovative approaches and fresh thinking. Facing new challenges and opportunities, companies must be able to respond effectively and make decisive judgments to leverage all business opportunities in the best position. Topics include: Corporate-level risk management, business due diligence, financial due diligence, understanding the enterprise.
Management Elite: These topics explore current and emerging issues on the management agenda, combining authoritative research and practical insights to help you determine the best course of action. Research findings from top business schools and consulting firms are included, such as: Cranfield Management School, Ashridge Strategic Management Centre.
Employees and Performance: In today's rapidly evolving knowledge economy, employees are a key competitive advantage. Attracting, developing, and leveraging their capabilities is critical. Discover the best ways to maximize your employees' potential through the following topics: Measuring and managing employee performance, measuring and improving employee motivation.
Marketing and Consumer Relationships: To stand out in an increasingly crowded market, every aspect of your marketing strategy must be clearly defined and highly efficient. Successful companies are those that adopt a fully integrated approach to traditional and new marketing strategies. This section also includes useful auditing techniques, including: Profit from online consumer relationship management, brand management audit, online marketing, consumer relationship management.