Market Research: An Applied Method

Author: Jin Nei
Publisher:
Publish Date: 2005-07-01
Features: The main purpose of this book is to help visionary marketing managers understand market research. It can also serve as an introductory textbook for those who set their career goals in market research. This book is intended for upper-level undergraduate or first-year graduate students studying market research courses. The quality of marketing decisions in the market largely depends on the information obtained by the decision-makers. The function of market research is to provide the information needed for decision-making. This book helps visionary marketing managers understand market research and can also be used by undergraduate or graduate students studying market research. As well as the best textbook for training market research personnel. The quality of marketing decisions in the market largely depends on the information obtained by the decision-makers. The function of market research is to provide the information needed for decision-making. This book helps visionary marketing managers understand market research and can also be used by undergraduate or graduate students studying market research.