Publication Guide

Author: James C. (USA)
Publisher:
Publish Date: 2005-07-01
Features: Mr., with extensive professional consulting experience, describes the entire process of magazine establishment in a colloquial and conversational manner, using numerous specific examples. Starting from fundamental questions such as why people have a continuous demand for new magazines, what makes a magazine successful, and the life cycle magazines must go through, he meticulously outlines all aspects involved in starting a magazine: how to test magazine concepts, develop publishing plans, publish trial issues, gather staff, raise funds, and more, particularly highlighting how to plan and clarify income and expenses to maximize profits. The vivid cases, data-rich charts, and signs of problems emerging before they occur, along with the 186 things that must be done after the establishment of funds, make this book incredibly engaging. He also explores how to leverage the magazine's strong brand to extend its reach into areas such as database marketing, book publishing, and the internet. This is a must-read for anyone who wants to start a magazine, invest in one, or is dedicated to magazine publishing.