Pali Marketing Thought Bank (36) -- Total Marketing: Non-Marketing Departments: Total Marketing

Author: Gao Yuan
Publisher:
Publish Date: 1999-06-01
Features: The great challenge now lies in "selling" marketing concepts to non-marketing personnel, transforming them into potential marketing professionals. This book is a powerful response to this challenge, aiming to enable companies to effectively implement the concept of total marketing, ensuring that all non-marketing departments participate comprehensively and in every process in the company's marketing management. It empowers engineers, accountants, researchers and developers, as well as computer experts, to understand and apply marketing principles to meet customer needs, thereby bringing the company substantial wealth and limitless prospects for growth.