Best Public Relations Case Studies

Author: Recommended by the China Public Relations Association
Publisher:
Publish Date: 2005-07-01
Features: This book includes 42 winning cases from the 6th China Best Public Relations Case Competition. The cases cover 18 categories: 1. Media Relations; 2. Community Relations; 3. Financial Communications; 4. Internal Public Relations; 5. Crisis Management; 6. Brand Management; 7. International Public Relations; 8. Corporate Image; 9. New Product Launch; 10. Marketing Public Relations; 11. Large-Scale Events; 12. Environmental Public Relations; 13. High-Tech Public Relations; 14. Public Utility Public Relations; 15. Healthcare Industry Public Relations; 16. Cultural and Sports Public Relations; 17. Non-Profit Organization Public Relations; 18. Other. The book disseminates top-tier public relations concepts and operational skills. As a professional publication organized and recommended by the China Public Relations Association, it is currently the most authoritative practical work in the field of public relations in China. It is the best learning and research material for various managers, public relations professionals, and university faculty and students.