Introduction to Newspaper Distribution

Author: Zhang Junde
Publisher:
Publish Date: 2005-10-01
Features: This book is a publication of the Central press in Shanghai's news industry, as well as a major academic research achievement under the National "Project 211" in the field of press distribution in China. Standing at the height of combining theory with practice, the book systematically and objectively discusses the nature, characteristics, status, role, historical evolution, practical knowledge, legal and regulatory knowledge, professional qualities of press distribution workers, the reform and financing issues of press distribution under the market economy, as well as the relevant policy provisions of the state on administrative, operational, and enterprise management of press distribution. It fundamentally elucidates why press distribution studies is a scientific discipline. The author's discussions on highly applicable modern press marketing principles, the ten basic laws (or law-like understandings) of press marketing, and the importance of readers' purchasing and reading psychology are the chapters with the greatest academic value and practical guidance significance. This book can be used as a textbook for university journalism and communication majors, as well as a professional training manual for press practitioners to improve their marketing skills.