Enterprise Strategy Theory and Practice

Author: Zhang Mingyu
Publisher:
Publish Date: 2005-10-01
Features: This book addresses a series of major issues, including how enterprises determine their vision, mission, development direction, development goals, development methods, development priorities, development steps, and implementation strategies, as well as how to formulate correct and feasible development strategies, cultivate their core competencies, and maintain their competitive advantages. Based on the author's practical strategic cases from multiple enterprises, the book systematically and comprehensively introduces the fundamental principles and basic methods of strategic analysis, strategic selection, strategic implementation, and strategic control related to corporate strategy, providing important guidance for enterprises in formulating strategies. This book can serve as a textbook for graduate and undergraduate students in schools, as well as a valuable reference for relevant faculty, researchers, and senior managers in the field of economics and management, as well as readers interested in the theory and practice of strategic management.