Advertising visual design basics

Author: Luo Ping
Publisher:
Publish Date: 2005-09-01
Features: This book primarily helps beginners enter the world of advertising design through the study of the common principles of design—design fundamentals. Visual art images, with their directness, ease of recognition, memorability, and vivid, emotionally engaging qualities, have won people's favor and hold a dominant advantage in information reception. This book is specifically written for students majoring in advertising in the field of news communication, who are admitted to universities with excellent academic performance, strong comprehension and learning abilities, but lack a foundation in painting. They need to start from scratch and also require a comprehensive understanding of painting knowledge within limited class hours. Currently, there are many published textbooks on art and design fundamentals in China, but this book is the first to comprehensively integrate formative basics, design fundamentals, aesthetic knowledge, and work analysis into one volume. Perhaps the significance of this book lies in this. Moreover, it is equally applicable to students and professionals in other related art and design disciplines. It should be noted that the term "formative" is used in this book instead of "modeling."