Business English Advanced Reading · Book 2

Author: Chu Zhimei and Zhang Qitú, Editors
Publisher:
Publish Date: 2005-09-01
Features: This volume primarily covers topics such as the Export Commodity Fair, Management and Culture, Public Relations, Promotion Strategies, International Business, Joint Ventures, Financial Markets, Risk Management and Insurance, Business Advertising, and International Trade Organizations. The content is fresh and thoughtfully selected to encompass various branches of business activities, emphasizing the introduction of fundamental theoretical knowledge and professional skills in business. The language is clear and easy to understand. This series consists of two volumes, each containing 10 units, with each unit divided into five parts (Dialogue, Text, Reading, Business Letter Writing, and Comprehensive Exercises), accompanied by text translations, reading translations, and exercise answer keys. The content is primarily practical, enabling learners to acquire basic business knowledge from multiple perspectives and guiding them into an intuitive simulated business environment. This book is mainly targeted at students of Business English and Economic and Trade majors in vocational and technical colleges, as well as students of other e-commerce-related majors and self-learners.