Managerial Economics (4th Edition)

Author: (USA) Peterson et al., edited by Wu Deqing
Publisher:
Publishing Date: 2004-04-01
Features: Management Economics, co-authored by H. Craig Peterson, a renowned American economist and professor of economics at Utah State University, and W. Chris Lewis, is an outstanding textbook with significant influence in the international management field. It is unique, has been revised multiple times, and has gained widespread praise from management students and professionals across China after its third edition was translated and published. The fourth edition of the book is a comprehensive update and revision based on extensive academic research and corporate practice in recent years. While fully introducing the fundamental principles of microeconomics, it systematically explains how economic principles help business managers improve their decision-making. The discussion of all economic theories in the book starts from the needs of management decision-making and serves as a guide for such decisions. The authors not only clearly explain the basic concepts and principles of management economics but also apply these principles to analyze the decision-making problems frequently faced by managers, offering effective solutions. Additionally, the book includes numerous vivid cases, examples, and exercises to help readers familiarize themselves with and master the principles and application processes of management economics. The book is divided into 8 parts and 19 chapters, covering the main content of: demand analysis and estimation; production and cost theory, and linear programming; market structure analysis; the role of game theory in corporate strategic decision-making; pricing decisions for products and inputs; risk and capital budgeting; technological change and location theory; corporate decision-making and government regulation, etc. This book is suitable for senior undergraduate students, graduate students, and MBA students in economics and management institutions across the country taking the "Management Economics" course, as well as corporate training programs. It can also serve as a must-read for management consultants, researchers, and self-learners interested in management economics.