Operating a Business (Entrepreneurship Series)

Author: Li Jun
Publisher:
Publish Date: 2005-08-01
Features: This book is primarily aimed at entrepreneurs with 0-3 years of experience in running a business, focusing on how to solve the survival challenges of a newly established enterprise. The content covers strategic management, organizational behavior, personnel management, financial management, tax management, risk management, corporate leadership and organizational culture, as well as marketing, sales, and channel management. This book illuminates the entrepreneurial journey for small businesses and entrepreneurs! The Entrepreneurship Series is the author's heartfelt work, condensed from years of experience in entrepreneurship education and training, small business management consulting, and lessons learned from both successful and failed entrepreneurial endeavors. Its key features include: being written in accordance with the process of establishing a business; aligning with the thinking habits and practical realities of Chinese people; emphasizing the integration of theory and practice. Engaging case studies, a concise layout, and a fresh style make the entire series a preferred reference for entrepreneurs. This series is tailored for students, young people, and individuals across all social strata who are preparing to start a business, as well as entrepreneurs currently managing small and medium-sized enterprises. It is structured in the chronological order of a startup's journey, starting with how to establish a business, then managing it, and ultimately achieving success. The series provides readers with a clear, systematic, and vivid entrepreneurial model and key steps, as well as information on how to access relevant entrepreneurial resources. Additionally, the series combines theory and practice, exploring the scientific path to improving and enhancing small business management by integrating the principles of management science with the practical realities of small business operations. Running a Business is the intermediate volume of this series, primarily targeting entrepreneurs with 0-3 years of experience, who face the main challenge of ensuring the survival of their newly established enterprises. This book focuses on the management of a startup enterprise, covering strategic management, organizational behavior, personnel management, financial management, tax management, risk management, corporate leadership and organizational culture, as well as marketing, sales, and channel management. It aims to provide entrepreneurs with sound guidance and practical references for entrepreneurial management.