Service Marketing

Author: Ye Wanchun
Publisher:
Publish Date: 2001-05-01
Features: This book focuses on researching the service market and consumer behavior, service positioning and segmentation, innovation in service marketing concepts, service marketing rules, service quality and efficiency, service culture, TP strategies for services, dedicated customer service systems, online services, and service performance evaluation. The book is highly contemporary, systematic, and possesses theoretical innovation and practical guidance.