Festival, Event and Special Occasion Tourism Theory · Cases · Planning

Author: Dai Guangquan et al.
Publisher:
Publish Date: 2005-09-01
Features: This book is guided by the theory of festival and event tourism, which has not yet been systematically studied in China, and explores three aspects: the disciplinary theory, cases, and planning and organization of festival and event tourism. The completion of this book provides significant reference value for the planning and operation of large-scale local festival and event activities. It also holds considerable practical application value for the actual development and operational practices of MICE (Meetings, Incentives, Conferences, Exhibitions), sports events and sports tourism, festivals, events, and event tourism. Additionally, it offers some guidance for academic research in relevant fields at universities and research institutions, making it suitable for reference and reading by faculty, students, and readers in related disciplines.