Essentials of Modern Retail.

Author: Wu Kaili
Publisher:
Publish Date: 2004-08-01
Features: This series consists of 6 books, including "Essentials of Modern Retail," "Retail Chain Operations," "Retail Procurement Technology," "Retail Store Design and Management," "Retail Marketing," and "Retail Employee Training." "Essentials of Modern Retail" is the book in the series, primarily covering basic theories, forms, and fundamental knowledge related to the retail industry, such as site selection, operations, management, and competitive strategies of retail enterprises. Since this book is titled "Essentials of Modern Retail," everything is concise. For readers seeking more detailed content, they can refer to the other books in this series. The book has ten chapters, introducing an overview of retail chain operations, branch chain operations, franchised chain operations, decisions on chain scale and structure, and the organization and management system of chain enterprises.