Manage to Win in Simplicity

Author: Liu Renhui
Publisher:
Publish Date: 2005-10-01
Features:
Only simplicity can lead a company to success. Knowledge will become the core production factor of the future society.
A simple structure is the prerequisite for a company's victory.
Simple management is not laziness, but making complex management simple and efficient.
Only by simplifying management can a company improve its execution.
In today's increasingly complex internal and external conditions, only by simplifying management can a company improve its execution, overall operational speed, and efficiency.
— School of Management, Harbin Institute of Technology, Liu Renhui
Francis Bacon once wrote, "Knowledge is power," but now "simplicity is power" is more in line with the trend of the times, because only simplicity is the way to management.
— China State Construction Engineering Corporation, Liu Yang
The rapid economic development has put higher requirements on a company's flexibility, making a simple structure the prerequisite for victory.
— Beijing Urban and Rural Construction Group, Li Jingwen
In today's increasingly complex internal and external conditions, only by simplifying management can a company improve its execution and overall operational speed and efficiency.
Everything in life becomes complex because it breaks through "1," and the complexity of corporate management is also because it gives up "1" to pursue 2, 3, or more. Therefore, "1" represents simplicity, and more importantly, efficiency.
From a content perspective, this book embodies the "principle of simplicity." Unlike many previous obscure and profound management books, this book uses numerous typical cases to explain the concepts in an easy-to-understand and reader-friendly manner.
First, it elaborates on the need for simple management in the development of the times. Then, it explains how to build a strong internal foundation by discussing corporate structure, talent selection, talent utilization, and maximizing work efficiency. Next, it addresses how to improve competitiveness and move toward broader prospects by focusing on customers, costs, and branding. Finally, it shares the techniques and philosophy of simple management with readers.