Institutional Change and the Development of the Insurance Industry

Author: Chen Pouchuan
Publisher:
Publish Date: 2005-08-01
Features: In such a great era of reform, institutions and their changes have become important forces determining social choices. The reform and development of the insurance industry is no exception. The "Institutions and Insurance Industry Development" series explores the future development of China's insurance industry from a brand-new perspective of institutional change, bringing new ways of thinking to the reform and development of China's financial and insurance industry. — Professor Mi Jianguo, Director of the Information Center, Development Research Center of the State Council
The "Institutions and Insurance Industry Development" series conducts a comprehensive and panoramic study on the highly complex issue of the reform and development of China's insurance industry. Its unique research perspective, detailed and rich data, and strong practical guidance are its outstanding features. Therefore, whether for academic research or for insurance management professionals, this is a valuable series of books. — Professor Zhou Jun, Zhongnan University of Economics and Law
Institutions are the rules of a society, and institutional change is the re-adjustment of economic interests among people. The "Institutions and Insurance Industry Development" series comprehensively examines various institutional factors at both the macro level and micro aspects of the insurance industry's development, marking a breakthrough in domestic insurance theoretical research. Its publication and distribution hold certain enlightening significance for properly handling the relationships among all parties involved in the insurance industry and for smoothly advancing the market-oriented reform of insurance enterprises. — Professor Hong Yuanpeng, School of Economics, Fudan University
The content of this book covers institutional issues in the insurance industry from macro to micro levels and in various aspects. Based on the nature of the papers, it is broadly divided into three parts:
Part I: Institutional Change and Insurance Industry Development, mainly including industry development, regulatory system reform, intermediary institutions, etc.;
Part II: Institutional Construction of Insurance Enterprises, mainly including insurance enterprise brand strategy, cultural strategy, risk control, talent team building, corporate property rights system, etc.;
Part III: Management and Marketing Practices of Insurance Enterprises, mainly including the management of grassroots marketing organizations, performance appraisal systems, business management, marketing team management, and exploration of marketing channels, etc.
This book is a collection of papers by internal employees of insurance companies, consisting of three parts: institutional change and insurance industry development, institutional construction of insurance enterprises, and management and marketing practices of insurance enterprises. It comprehensively explores, analyzes, and summarizes the development process, current status, achievements, and shortcomings of China's insurance enterprises' management systems, property rights systems, marketing systems, distribution mechanisms, incentive mechanisms, and labor and personnel mechanisms since the reform and opening-up and after joining the WTO. This theoretical work on institutional change in the insurance industry, written by domestic insurance practitioners, is highly valuable for insurance theoretical researchers, regulatory officials, and practitioners in the insurance industry.