Terminal sales

Author: Zhang He
Publisher:
Publish Date: 2005-10-01
Features: Product distribution faces constant obstacles, () and () have numerous loopholes in their work, consumers ignore your point-of-sale (POS) advertisements, promotional plans look good but don’t deliver, and prices are sold out at the terminal shortly after the product launch. How can the myth of terminal sales success be created? Let this book reveal the secrets. If you want to stay ahead of market consumer trends, seize market control, and fundamentally master your own destiny to become a market winner, then prioritizing and excelling in terminal work is the course you need to take now. This book provides a practical perspective on six crucial aspects of terminal success, namely: product distribution (), stock management (), point-of-sale advertising (), in-store guidance (), promotions (), and retail price management (). Mastering these six aspects will undoubtedly allow you to navigate terminal management with ease. We can confidently predict: in the coming years, the market winners will be those manufacturers who tirelessly build and manage their terminals.