Network Marketing and Customer Service

Author: Wei Binglin
Publisher:
Publish Date: 2004-03-01
Features: This book is compiled based on the "Teaching Plan for Marketing Major" and the "Teaching Syllabus for Network Marketing and Customer Service" issued by the Training and Employment Department of the Ministry of Labor and Social Security, and is intended for use in secondary vocational schools across the country as teaching materials for the Marketing Major. The main contents include: an overview of network marketing, online surveys, network marketing models and systems, network marketing strategies and product characteristics, online advertising strategies, online customer service, management of email and customer relationships, online sales and procurement, etc. This book can also be used for corporate training and self-study by e-commerce personnel.