Designer Talks About the Art of Color Matching

Author: (Korean) Lee Jae-man
Publisher:
Publish Date: 2005-09-01
Features: This book organizes fundamental knowledge, techniques, and concepts of color matching through sample problems and examples, explaining color matching skills. It provides detailed explanations of color matching in DHP or graphic design, web production, and other fields through photographs, illustrations, and advertisements. The book introduces the basic knowledge and techniques of color matching, offering comprehensive guidance for readers of all levels—from beginners to professional designers—through examples such as photographs and advertisements. It covers topics ranging from the understanding of basic colors to color impression expression, design impression expression, color planning, and color matching effects. Each topic is primarily presented with examples, accompanied by analytical descriptions and color charts. The book selects exquisite examples, representative advertising cases, and practical materials from daily life to demonstrate the application of colors in various fields, including product trademarks, packaging, advertising media, printing, TV, websites, regional logos, and product color design. It is suitable for all readers interested in color, as well as professionals in the color industry, color coordinators, DTP designers, graphic designers, industrial designers, and web designers. This book is a widely applicable professional color matching skills guide. It is recommended by major newspapers in Korea, such as Chosun Ilbo, and other well-known newspapers. It is hoped that reading this book will spark interest in color among readers and provide valuable assistance to students and experts studying color.