Qualcomm equation

Author: (USA) Dave Mork
Publisher:
Publish Date: 2005-10-01
Features: "Who is the epitome of innovation? Don't mention Intel, Microsoft, or IBM; their stories are well-known. Don't mention Sony, Cisco, Nokia, or NEC; they are still a bit behind. As the recognized birthplace of next-generation wireless communication technology, Qualcomm is undoubtedly the model of a tech company in the 21st century." – Excerpted from TELECOSM by author and editor George Gilder, the foreword to Gilder Technology Report "This book details the legendary stories of the most outstanding companies and their entrepreneurs of our time. Even experts will find many thought-provoking new insights." – Steve Forbes, President and CEO of Forbes "Dave Mork reveals an unknown but extremely important business story—how Qualcomm dominates the wireless industry. This book documents one of the most creative and effective business models." – Bill Gリー, Partner at BENCHMARKCAPITAL "Dave Mork deciphers Qualcomm's secrets and highlights how successful companies leverage novel intellectual property commercial strategies to set standards and achieve long-term competitive advantages." – Kevin Twidt, Executive Consultant for Intellectual Property Strategy at Boston Consulting Group and author of The Leaning Tower of Pisa: Unveiling the Hidden Value of Patents "Qualcomm is a typical American legend—Dave Mork tells the full story. The Qualcomm Equation presents the entrepreneurial vision and the perseverance to turn that vision into reality. Entrepreneurs seeking role models and those interested in the future of wireless should not miss this book." – Tom Wheeler, former President and CEO of the Cellular Telecommunications and Internet Association (CTIA) "Dave Mork proves to the world how Qualcomm built a telecommunications empire with a technology initially ignored in the wireless industry." – Stephen Weilman, Editor-in-Chief of FIERCEWIRELESS This book tells the story of a small company from San Diego that revolutionized the wireless communication industry and brought a new experience to the market. It's not a technical guide but a legend. Whether you're deeply familiar with the industry or have little knowledge of it, reading it will lead you to the conclusion that Qualcomm's success is due to its persistence and innovation. The book is divided into two parts, assuming readers have little prior knowledge of Qualcomm's business or wireless communication technology. The first part records how the company seized a fundamental communication concept and successfully commercialized it. The second part discusses the key characteristics of several business aspects that shaped Qualcomm's current success. Qualcomm not only pioneered a technology but also grew from a tech workshop into one of the Fortune 500 companies, leveraging the advantages of these technologies. This book provides an overall perspective on how Qualcomm's team successfully achieved this.