Boat Carving Is Not for Swords: 99 Lessons on Failure for Small and Medium Enterprise Owners

Author: None
Publisher:
Publish Date: 2005-07-01
Features: Every businessman hopes to succeed, wanting to transform their career from weak to strong, from small to big, and become a true wealth giant. However, according to relevant data: 70% of small and medium-sized enterprises close down after passing through a five-year boom. As operators, no one wants to repeat past mistakes or embark on a path of total loss. Why do so many businesses fail to withstand market tests? What painful lessons and valuable experiences have they imparted? These lessons and experiences are invaluable to anyone navigating the business world. As the saying goes, lessons from failure are often more important than lessons from success. This book summarizes 99 reasons for the failure of small and medium-sized enterprises from eight aspects—business attitude, investment philosophy, decision-making, marketing, management, etc.—with the aim of helping those who venture in the business world avoid some mistakes and grow their businesses into stronger, more successful ones. Learning from others' errors to find one's own correct path is indeed a form of wisdom.