Introduction to Exhibition and Convention

Author: Gong Ping
Publisher:
Publish Date: 2005-09-01
Features:
· Suitable for teaching materials in exhibition and event management courses for practical-oriented undergraduate programs, vocational and technical colleges, and adult higher education institutions. It is also suitable for teaching in exhibition and event management disciplines for management, economics, and related majors, as well as for reference by industry professionals.
· Developed jointly by more than ten institutions, including Fudan University, East China Normal University, Shanghai Normal University, Shanghai University of Engineering Science, Shanghai University of Technology, and Suzhou University of Science and Technology, as well as influential enterprises, leveraging their strengths in both theory and practice.
· The content reflects broad job adaptability, applicability, and operationality. Theoretical selections and explanations are grounded in practical contexts. Based on theory, there are numerous real-world application cases, emphasizing the practicality and applicability of the textbook, making it a hands-on guide that can be used immediately after completion.
· New format and layout, integrating main text, teacher guidance, cases, and exercises for unified teaching support, with the goal of facilitating teaching. With the successful bid of Beijing for the 2008 Olympics and Shanghai for the 2010 World Expo, China's exhibition industry has entered a fast lane, growing at a rate of 20% annually. The rapid development of the exhibition industry, along with its increasing internationalization, scale, and specialization, has placed ever-higher demands on both the quantity and quality of exhibition professionals. To meet the industry's need for high-quality talent, many universities have exhibition and event management-related programs. This book was written to address this trend. The book is divided into nine chapters:
Chapter 1 introduces the connotation, characteristics, essence, types of exhibitions, and their role in macroeconomics;
Chapter 2 covers the historical origins, development, and future trends of exhibitions;
Chapter 3 explains the knowledge of organizing exhibitions;
Chapter 4 discusses how to organize conferences;
Chapter 5 provides insights into domestic exhibition participation;
Chapter 6 covers overseas exhibition participation;
Chapter 7 introduces the knowledge of audience visits to exhibitions;
Chapter 8 discusses the management, organization, and policies of exhibitions in China and abroad;
The final chapter briefly introduces some well-known exhibitions in China and around the world.
The writing style of this book is characterized by:
1. Concise language to reduce printing costs and improve cost-effectiveness;
2. Most chapters are organized in chronological order, with strong logical structure;
3. Each chapter begins with learning objectives and basic concepts for readers, followed by key points, summaries, cutting-edge issues, case studies, exercises, and answers to selected questions, with practical training tasks provided as needed. This arrangement facilitates both self-study and teaching.
This book is suitable for use as a teaching material in exhibition and event management and related majors in higher education institutions, as well as for reference by industry professionals.