Author: Zhang Yuanchang
Publisher:
Publish Date: 2005-10-01
Features: The author uses a unique narrative style and vivid, engaging language to meticulously and deeply explore the creation, growth, and current success of the mythical company Google. At the same time, he provides a thorough analysis of the internal competition, external challenges, and future development of the internet industry, and sharply points out the traps where myths may collapse and geniuses may perish. This book is highly forward-looking, offering significant reference value not only to professionals in the internet industry but also to all who keep pace with the times.
— Professor Chen Xiaoping, Professor Emeritus at the University of Washington Business School, USA
The author places Google's growth within the broader context of internet development, conducting a comprehensive analysis through horizontal comparisons with Microsoft, Yahoo, and Baidu, as well as vertical examinations of every detail of its 7-year growth. This book lifts the veil of mystery surrounding Google's success, reveals its true strategies, and elaborates on the formation of Google's rules, spirit, and culture. The content is rich and detailed, and the structure is rigorous, making it an invaluable book for researching Google and internet companies in China.
— Jiang Nanchun, Founder and CEO of Focus Media
Google is a mysterious company, Google is a company that represents direction, Google is a company connected to many people. This book can help you open the door to Google.
— Liu Ren, Producer at DoNews and a renowned IT writer
Imitation is the best form of flattery, so Baidu is the best form of flattery to us.
— Kai-Fu Lee, New President of Google China and former Technical Advisor at Microsoft
Google represents the civilization of the new information age. Google is trying to change our era. "The effective organizer of global information" is the annotation Google has given to its own role. The essence of Google's success, however, lies in making information access more democratized. This is Google's most important achievement and a legacy that the internet must strive to protect. This book attempts to uncover all the secrets of Google, the mysterious search giant, through a panoramic description.
A native book on the globally renowned mythical company Google has already sold overseas rights. Bestselling in the global Chinese market! This book reveals the five new rules of the internet that have recently sparked a surge, uncovering the secrets behind Google's sustained high growth. Who does Google China offer opportunities to? Is Microsoft the last to bury it? Measure the distance between Google and death, filling the void in native research on Google.
Google is a cool and enchanting company that the entire internet is crazy about. To a certain extent, Google represents internet search. In people's minds, it has reached such a height that if something is not found on Google, it must not exist.
The author uses a unique narrative style and vivid, engaging language to tell the story of Google's creation, growth, and current success, while also conducting a comprehensive analysis through horizontal comparisons with Microsoft, Yahoo, and Baidu, as well as vertical examinations of every detail of its 7-year growth. The book provides a thorough analysis of the internal competition, external challenges, and future development of the internet industry, and sharply points out the traps where myths may collapse and geniuses may perish. The content is rich and detailed, the structure is rigorous, and the book is highly forward-looking, filling the void in native research on Google and internet companies. It offers significant reference value not only to professionals in the internet industry but also to all who keep pace with the times.
Search for the meaning: The secret to Google's continuous growth
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