International Business Management (Revised Edition)

Author: Tan Liwen
Publisher:
Publish Date: 2004-09-01
Features: This book is a required textbook for students majoring in economic management at universities. It provides a detailed introduction to international business management from fourteen aspects, such as interpersonal environment and cultural environment, international trade and investment, regional economic integration, human resource management, etc. Additionally, the author selects the cross-border operation models of two typical countries—America and Japan—as comparative subjects, elaborating on their similarities and differences in detail. This helps us choose the right path for internationalization based on our national conditions. The book can serve as both a textbook for undergraduate students and a reference for professionals engaged in practical work. Through studying this book, students can gain a basic understanding of the theories and methods of international business management, laying a foundation for future participation in international business activities. Practitioners, on the other hand, can learn how to enter international markets, seek ideal cooperation partners, select the best international business strategies, and successfully achieve cross-border operations.
This book is a revised version based on the new edition. It introduces and explains the content of international business management, the business environment, the human environment, international trade and investment, international corporate finance, the international financial system, and exchange rate forecasting.