University Business English Negotiation Tutorial

Author: Huang Lujin
Publisher:
Publish Date: 2005-09-01
Features: "College Business English Negotiation Tutorial" is one of the series of business English textbooks for higher education institutions. Successful negotiation requires mastering necessary negotiation skills and a fundamental business and trade knowledge system. Each lesson in this tutorial is divided into a theoretical part and a practical part. The theoretical part selects articles on negotiation theories and techniques from both domestic and international sources, presented in the form of questions to deepen understanding. The practical part consists of negotiation dialogue drills, accompanied by informative annotations to help master cross-cultural communication skills. Each lesson includes situational negotiation exercises based on the knowledge learned in the lesson, helping learners flexibly apply negotiation techniques and business knowledge. "College Business English Negotiation Tutorial" integrates the basic concepts, theoretical knowledge, and practical techniques of business negotiation, covering major aspects of business activities. The book is divided into two parts, with a total of 16 chapters. The main structure is that each lesson is divided into a theoretical part and a practical part. The theoretical part provides selected readings on the theory and techniques of business negotiation, and questions are posed to test students' comprehension. The practical part consists of negotiation dialogue drills, with detailed annotations closely tied to the content of the text, enabling students to master negotiation techniques and practical knowledge. Additionally, situational negotiation exercises are provided based on the knowledge learned in the lesson. The Negotiation Tips () at the end of each lesson will serve as a guide for students in their future international business negotiations.