Author: He Fang
Publisher:
Publish Date: 2005-01-01
Features: To adapt to the new development of art and design education in higher education institutions and meet the shortage of teaching materials for art and design majors, the School of Journalism and Communication at Wuhan University has jointly compiled this series of textbooks with other universities. This is a beneficial attempt to promote the modern concept and model of resource sharing and complementary advantages. The contributors are all teachers with rich teaching and practical experience in higher education institutions. They have widely absorbed the successful experiences of similar textbooks and works both domestically and internationally. While focusing on basic theories, foundational knowledge, and essential skills, they strive to stay at the forefront of discipline development, guided by brand-new modern design concepts, and grasp the theories and methods of art and design from multi-dimensional perspectives and angles. They also emphasize the cultivation and training of students' creative thinking, fully explore the connotations of art and design, and truly reflect the timeliness and foresight of design ideas, the scientificity of design methods, the diversity of expression forms, and the variety of expression techniques.
Special Invited Consultant: Mr. Zhang Daoyi, a renowned design master in China, serves as the consultant for this series. He has highly affirmed the compilation of this series and provided excellent suggestions. The compilation of this series of textbooks strives for the unity of scientificity, artistry, theoretical depth, knowledge, and practicality. Especially in terms of information volume, it emphasizes the balance between quantity and quality, while also focusing on staying at the forefront of discipline development to ensure its foresight. At the same time, it pays attention to being illustrated with visuals, easy to understand, and presented in an accessible and engaging manner, with strong readability and operability.
The target readers of this series of textbooks are primarily students majoring in design in higher education institutions and young designers engaged in design work. They are the hope of China, the future and success of China's modern design industry.
Bookbinding design
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