Marketing Classics Exercises and Solutions

Author: Chen Shengquan, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book primarily references the following textbooks: "Marketing Teaching Materials for the 21st Century" (Renmin University of China Press, edited by Ji Baocheng and Lü Yilin), "Marketing" (Higher Education Press, edited by Wu Jian'an), and "Marketing Management" (Renmin University of China Press, written by Philip Kotler) from the Classic Business Management Translation Series. The book is divided into 13 chapters, each of which selects and organizes key knowledge points from the aforementioned textbooks in the form of exam questions (multiple-choice, concept questions, short-answer questions, essay questions, calculation problems, case analysis questions, etc.). Additionally, selected post-class exercises from each chapter are included, with detailed organization and analysis, especially for difficult and hot topics. This book is particularly suitable for teachers and undergraduate students of marketing at universities and colleges, as well as candidates taking marketing management, management, and other examination subjects in postgraduate entrance exams at higher education institutions. It also holds high reference value for those preparing for management professional qualification exams and other related professionals.