Management Science: Modeling and Solving Using Spreadsheets

Author: Ding Yizhong, Editor-in-Chief
Publisher: Tsinghua University Press
Publish Date: 2003-03-01
Features: This book systematically introduces the methods, techniques, and applications of management science. "Management Science" is one of the main courses for management majors and a powerful tool for scientific management in enterprises. The main feature of this book is its comprehensive introduction to Spreadsheet methods. The Spreadsheet teaching method is a management science teaching approach that has been widely promoted by universities in the United States in recent years. It describes and develops the problems to be solved under Excel (or other backgrounds), then establishes mathematical models, and uses Excel commands and functions for forecasting, decision-making, simulation, optimization, and other calculations and analyses. The focus of this book is not on the derivation and calculation of mathematical formulas, but rather on how to describe and model complex real-world systems and apply computers to solve them. This avoids cumbersome mathematical formulas, making the theoretical methods of management science simple, intuitive, and easy to understand and apply. It is particularly beneficial for application-oriented business managers and MBA students, opening up a broad prospect for decision-makers and managers in enterprises to master and apply management science. At the same time, the methods introduced in this book also provide effective tools for management majors and researchers to study real-world problems. This book can serve as a textbook and reference for graduate students, undergraduate students, and MBA students, as well as a training textbook and self-study reference for managers at all levels, engineering technicians, and senior decision-makers.