WTO International Business Practical English Reading and Listening Course (Tape)

Author: Jiang Lina
Publisher:
Publish Date: 2003-01-01
Features: This series consists of 6 books, including "International Economic and Trade English Reading and Listening Course," "International Financial English Reading and Listening Course," "Practical International Business English Reading and Listening Course," "International Business Cooperation English Reading and Listening Course," "International Business Management English Reading and Listening Course," and "International Tourism and Leisure English Reading and Listening Course." Each book is compiled around professional themes, emphasizing training in professional English reading and listening skills while integrating business studies with English proficiency development. This series is suitable not only as a textbook for university majors in economics, management, business, and English but also as self-study material for college students and business professionals aspiring to enter the modern business field. The course includes 12 lessons, accompanied by audio cassettes, covering topics such as China's entry into the WTO, business characteristics, management processes, starting a business, international business negotiations, human resource management, marketing management, promotional strategies, risk management and insurance, international business, management and culture, and financial markets. Each lesson focuses on a specific theme, divided into three sections that introduce various aspects of international business activities. Each section is accompanied by relevant exercises, including listening, vocabulary, basic sentence structures, discussion questions, and dialogues, enabling readers to improve their reading, listening, and speaking skills through practical business scenarios and conversational practice.