Cross-cultural Management: The Balance between Globalization and Localization

Author: Fan Zheng
Publisher:
Publish Date: 2004-10-01
Features: This book explores the shaping of cross-cultural core competencies that contribute to the sustainable competitive advantages of international enterprises from the perspective of international business types such as multinational holdings, mergers and acquisitions, and alliances. It focuses on strategic choices related to "globalization" and "localization" in these international business contexts.